When & Why To Hire A Fractional CMO With Marketing Expert (& Second City Alum) Aimee Schuster

 
 

SHOWNOTES: 

Aimee Schuster, CEO and founder of Bandwidth Strategy, an expert in C-suite services, joins Kelsey on Whiskey & Work to discuss how fractional CMO’s can help your business. Kelsey and Aimee discuss the definition of a fractional CMO, the difference between a fractional CMO and a regular CMO, and so much more. Sit back, relax and grab a pen and paper for this one — you’re going to want to take some notes!

What we’re talking about…

  • Aimee Schuster is the CEO and founder of Bandwidth Strategy, an expert in C-suite services 

  • Definition and explanation of a Fractional CMO

  • The difference between a regular CMO and a fractional CMO

  • How fractional CMOs can benefit businesses

  • Aimee’s experience and expertise in the field

  • Detailed insights into the role of a fractional CMO

  • The importance of a strong network when transitioning to a fractional role

  • Balancing work and personal life as a fractional CMO

  • How to know if becoming a fractional CMO is the right choice for you

  • Kelsey and Amy share their experiences of transitioning from corporate roles to entrepreneurship

  • The challenges and rewards of starting a consulting or fractional C-suite practice

  • The value of saying "yes" to opportunities and stepping outside your comfort zone

  • The significance of timing and networking in building a successful business

  • Discuss the benefits of podcasting and how it can help improve storytelling and communication skills

  • How podcasting can enhance your personal brand and business

  • The unexpected benefits of podcasting, including self-improvement

  • To learn more or connect with Aimee, visit the links below!

    A {free} Tool or Two! 

Did someone say free? Yup that’s right. Kelsey’s here to help with a few free tools to help launch your business and creative ideas! Click the links to start your journey. 

Links Mentioned

Aime Schuster’s Website

Kelsey Murphy’s Website 

Kelsey Murphy’s Instagram