SHOWNOTES:
In this episode of the Whiskey and Work Podcast, Kelsey sits down with YouTube strategy expert, Trena Little. They discuss common challenges faced by business owners in starting a YouTube channel, the importance of authenticity and simplicity in YouTube content creation, and Trena introduces the Profitable Keyword Framework for YouTube content strategy. Sit back, relax and grab a pen and paper for this one — you’re going to want to take some notes!
What we’re talking about…
Trena shares her background and journey into YouTube strategy
Overcoming introversion and tech aversion to create YouTube content
Trena shares her approach to simplifying the YouTube content creation process
Emphasize the importance of authenticity and simplicity in YouTube content creation
Trena introduces the Profitable Keyword Framework for YouTube content strategy
How Trina's framework aligns content with audience needs and search intent
The misconception of focusing solely on SEO-driven content
The significance of content quality over quantity for business-focused YouTube channels
Explanation of the domino effect strategy for series-based content
Importance of delivering on the promises made in video titles
Recommendations for video length and audience engagement
The effectiveness of YouTube Shorts and their alignment with audience preferences
Trena's insights on repurposing podcast content for YouTube
Trena's recommendations for creating visually engaging podcast content for YouTube
Importance of audience retention metrics for evaluating video podcast performance
Suggestions for testing and iterating video podcast strategies on YouTube
Considerations for aligning video podcast content with audience expectations and preferences
To learn more or connect with Trena, visit the links below!
A {free} Tool or Two!
Did someone say free? Yup that’s right. Kelsey’s here to help with a few free tools to help launch your business and creative ideas! Click the links to start your journey.
Links Mentioned